Good practices for sending emails from your web server

On Forexagone.com, we like to do everything ourselves, meaning we don’t like to use many third-party services to handle our work, so we are sure that everything is tailored to our needs, well integrated and working all together. For sending our emails, we decided to do it ourselves as well and not use a service like mailchimp or such. I learned much throughout my research and work on implementing the necessary technical stuff, so I thought it’s a good idea to write my learning on my blog, so it will be like a reminder for me, and it could help others who want to do the same.
Nota Bene: this post is not about the email marketing strategy itself, it is only about the technical setup for sending emails from your server and doing it right.
Like me, you have your own reasons for sending emails from your own server and not using a third-party service. If you decide to do so and go on reading this article, you would like to know the benefits of implementing the things I describe. There are many benefits.
- it lowers the chances that your emails land in the spambox of your subscribers (heck it is important!)
- it makes you comply with the legislation (can vary from the country but better too much than not enough)
- it makes your subscribers happy
- it shows a professional attitude
My list of good practices might not be complete and I excuse in advance, but they are already pretty important to carry out.


If you use social widgets on your web pages, you must be aware of the extra kilobytes of data your visitors are going to load for this, and how it’s going to affect the loading time of your pages. It can be difficult to figure the weight of those widgets, but sometimes they’re worth considering them.


